Interested in SEO for beginners? Want to learn about search engine optimisation? If you answered yes to any of these questions, then continue reading or visit this website. When it comes to learning about how to rank websites, there are many different aspects and strategies involved in doing so. Of course, if you want to improve your SEO skills, you will need to actually practice them instead of just learning from the courses available. So, while you should learn the basics, it is advisable that you build a website and implement what you learn so that you can have practical experience. This will show you what works and what doesn’t work so that you can become a more skilled SEO over time. So, with that said, we’ll now take a closer look at some of the steps involved in optimizing a website.
Proper keyword research is critical and it is the first step that you should take. If you don’t choose your keywords properly, then there is a high chance you won’t get as much traffic as you could and the type of traffic that you get won’t be easily monetizable. To put this into perspective, let’s use an example where you have a site that’s for a flower shop. If you don’t do any research and just target random and vague search phrases such as “flowers”, “gardenias”, “roses” etc on each of your pages, then it will be no surprise that you don’t get much traffic or traffic that isn’t interested in buying the flowers in the flower shop. The reason behind this is because one-word keywords are very competitive even though they have a great deal of search volume. However, even if you get a percentage of their high search volume, people that are typing in “flowers”, “gardenias” etc aren’t necessarily looking to buy i.e. the keywords have low buyer’s intent. On the other hand, if you target phrases such as “buy flowers in Orange County”, “buy roses online” etc, then even though these long tail keywords have a lower search volume, they have higher buyer’s intent. They are more specific and targeted which means you will have a higher conversion rate and a more profitable online business.
In order to find the right keywords to target on your site, you will need tools such as Long Tail Pro, SEMrush, Ahrefs, Google AdWords Keyword Planner etc. These tools are very effective and you can input general words of your niche and they will show all of the relevant long tails. This list of words can then be sorted so that you can organize them in similar groups which can be used on each page.
The next step is to plan out all of the pages on the site and arrange the key phrases accordingly. The main words should be used in particular parts of each page. For example, the most powerful parts of a page include its title, headlines, the first paragraph, meta description, alt texts etc. It is best to sprinkle the key phrases in these regions as well as throughout the content. However, avoiding over optimisation is also critical. It is best to not overuse key phrases more than 2% since this can cause an automatic algorithmic penalty. An SEO company such as irelandseo.ie can assist you on this.
Next in our guide for SEO for beginners, is the quality content. Unfortunately, many marketers make the mistake of not paying attention to the type of content they post. This is a huge mistake since it not only affects search engine rankings but also the conversion rate of the visitors. After all, if you post content that is uninteresting and non-engaging, then it would be no surprise that most visitors click away and don’t buy any of the products and services on your pages. This also increases your bounce rate, and when you have a high bounce rate, this is a negative ranking factor which can keep your site away from the top spots of the search engines.
There are many ways that you can improve the quality of your content such as properly researching each topic, organizing it using a table of contents, adding lots of pictures and video, adding infographics, citing sources etc. If you’re not a specialist in your niche, then you can get someone else who is an expert in it to write your content and this will improve the quality significantly.
The third step in SEO for beginners is to do off page optimisation or building backlinks. This is one of the most fun parts or doing SEM since there are many ways to build links. One of the best ways is to do outreach to other authority sites within your niche and build a relationship with them. Once a relationship is established, you can ask for a link, niche edit, or a guest post. Doing outreach can take a lot of time, but the links you get through it are very effective and will increase authority and trust. These links are also relevant to your niche which makes them even more powerful.
If you’re willing to take a bit more risk, then you can get links from PBNs or private blog networks. You can either build these out yourself or purchase from a trusted PBN provider. Building PBNs from scratch can be very difficult as well as costly to maintain, so you may be better off buying them. However, you should always choose a provider that has high-quality PBNs that aren’t abused and oversold.
Lastly, there are many technical factors that you need to pay attention to when it comes to achieving high rankings. For one, website speed is a major factor and if you have a slow web property, then this can cause your rankings to drop. So, it is best to speed it up by using a good host as well as a CDN. You should also choose a high-quality theme if you’re using WordPress that isn’t buggy.
In closing, when it comes to doing SEO for beginners, we have just covered the basics. Once you understand and master these, you will be well on your way to becoming a professional marketer.