A quick look around social media will provide proof that not only does a lot of people love wearing t-shirts, but there are also many companies and clothing brands capitalizing on this trend. From graphic tees to vintage tees, there is a niche for everyone. If you are looking to start a T-Shirt company, but you do not have a lot of money, the following tips are for you.
Despite what many people think, you do not need to have a lot of money to begin your venture as a t-shirt entrepreneur. In fact, there are many steps you can take at the beginning that are free or low-cost ways to start your business. However, keep in mind that the trade-off for having a lack of monetary capital to begin your business may be lots of sweat equity.
With that said, this guide can provide you with a step by step plan to create a successful T-Shirt company.
The one advantage that aspiring business owners have today that business owners did not have 40 years ago is access to the Internet. For T-shirt entrepreneurs, the Internet is the best place to begin your research.
In fact, you can complete all of the steps to creating a T-shirt brand that is recognised all over the world solely online.
One of the first things that you will need to do is determine the types of t-shirts you want to create. For example, do you want to create t-shirts that have quirky sayings or jokes? Or, would you prefer to create t-shirts that have inspirational fitness quotes?
When choosing a niche, you will need to be specific. If your niche is too broad, your company can get lost among the many other t-shirt companies online trying to get customers.
Using the inspirational fitness quote niche above as an example, if you were interested in creating t-shirts in this niche, you would want to target a specific audience. For instance, you may want to target new mums who are looking to get back in shape after having a baby or men over the age of 40 who are trying to get rid of their ‘beer belly’.
Take the time to create a name for your company/brand. This should be a name that is easy for customers to remember, whilst at the same time a name that describes what your company is about.
With the explosion of social media, it is also important to choose a name that is not being used by someone else. You will want to make sure the name you choose is available on every social media platform you plan to use such as:
You will have to take the time to create a profile on each platform for your company. It will also be beneficial to create an email account specifically for your business. This will allow customers and fans of your brand the ability to contact you with questions and concerns.
If you are a creative person, this is probably your favourite step and the primary reason you wanted to start this type of company in the first place. However, if you cannot draw, there is no reason to fear this step.
There are several options you can choose from for creating designs for your company. One option is to ask artistic family and friends to create designs for you. You can negotiate whether they will provide the designs for free, or if they will receive a percentage of the sales for every design of theirs that sells.
Another option is to go online and look for royalty-free or public domain designs that you can use on your shirts. Be sure you understand whether the designs you use can be legally used for this reason before using them. The last thing you want is to be sued for copyright issues when you are trying to start a new business on a budget.
Finally, you can choose to hire a graphic designer to complete designs for you.
Thanks again to the Internet, you do not have to invest in a printing press when you are ready to create your shirts. Over the past few years, print on demand services has made the job of creating and shipping t-shirts much easier for entrepreneurs.
This will require you creating an account or an e-commerce platform through which customers place their orders. Once you get an order, you send it to the service. The POD (print on demand) service will create the shirt using the design that you sent to them. They will then ship the shirt out to your customer. You will then receive a percentage of the t-shirt sale.
Starting a T-Shirt Company does require a large investment. These steps will allow you to start a business on the smallest of budgets, and use your profits to reinvest into your business.